Social Media Week er et verdensomspændende event, som udforsker de sociale, kulturelle og økonomiske indvirkninger af sociale medier. Missionen er at hjælpe mennesker og organisationer med at netværke gennem vidensdeling. På under 5 år, har Social Media Week manifesteret sig som både en platform og et fællesskab som har formået at vokse til mere end 100.000 medlemmer i 26 byer verden rundt.

Fredag d. 21 februar kommer Social Media Week til Østerbro, Rosenvængets Allé 11, til In2media og Contents 'Social Friday' event.

 

SCHEDULE:

1. THINK! KL. 13:00-13:30
2. STORIES AT THE SPEED OF CULTURE KL. 14:00-14:30
3. SOCIAL INSIGHTS AND CROSS-PLATFORM ENGAGEMENT KL. 15:00-15:30
4. UNLOCKING THE SEO BLACKBOX AND USING SOCIAL TO MAKE MONEY KL. 16:00-16:30
5. WEEKEND'S UP - DRINKS DOWN KL- 17:00-21.00

1. THINK!

Many companies are so focused on the platform, that is, to get up on the podium, that they forget to prepare what they want to say. We chase likes, but do not know what we will use them for.

Communication og the future is channel neutral. It engages and sends consumers on a journey between the different scenes they choose to stand on.

It requires something oldfashioned that we have forgotten in the new social era:

Something as classic as a good idea - the big idea!

Attend

 

2. STORIES AT THE SPEED OF CULTURE

We are living in a world where speed is relevance and brands are struggling to stay ahead of the game, when brand guidelines still apply. Benjamin Borch Hansen from Motley will show how Carlsberg Group deals with that challenge by telling stories at the speed of culture and how you can as well.

Main topics:

Real-time content
Speed of Culture
Brand newsroom


Attend


3. SOCIAL INSIGHTS AND CROSS-PLATFORM ENGAGEMENT

Case: Samsung Denmark and Nik & Jay

How can brands use social insights to form content and develop successful campaigns. Julie Toft, Social Media Manager at Samsung Danmark, will speak about how Samsung succeeded in bringing social media outside of the online world and how cross-platform integration affected the overall result of their campaign. We will also look at how a campaign can be managed “always on”, both in the long and short run.

Main topics:

Social media in the offline world
Cross-platform integration
Insights: from result-tracker to strategy driver

Attend


4. UNLOCKING THE SEO BLACKBOX AND USING SOCIAL TO MAKE MONEY

How can brands utilize the ‘new’ consumer journey? Traditional marketing is dead and media consumption is more fragmented than ever. To better understand their target audience, brands must optimize their digital ecosystem. 

We will adress how the digital eco-system can enable the personal recommendation and help SEO – creating real business value.

Main topics:

The digital eco-system
The power of the personal recommendation and Google
Content2Commerce (long & short run)

 

Attend

5. WEEKEND'S UP - DRINKS DOWN

We celebrate a great week with a great evening.

Drinks and snacks on the house…

Attend